Released on September 17, Squid Game surprised Mr. Ted Sarandos - Netflix's Co-CEO and Chief Content Officer when the Korean horror film was released only 9 days ago: "This is it! There's a very good chance that Squid Game will become one of our "best-selling movies" ever.
Flix Patrol - a website that tracks streaming statistics for the top platforms in the world, also announced that Squid Game is the number 1 show in dozens of countries, including the US, UK, and Korea. ..
Additionally, Netflix's streaming numbers are currently not independently verified, making the show's popularity difficult to quantify.
Julia Alexander, senior strategy analyst at Parrot Analytics, thinks Squid Game is clearly an "unprecedented" big hit for Netflix.
The fascinating film follows the character Seong Gi-Hun (played by Lee Jung-jae) and hundreds of contestants desperate for debt to participate in a violent and grotesque contest for about 38 million dollars. USD. The result is that only one person can win the prize and those who lose the children's game series pay with their lives.
Perhaps, the film is unique because it is not based on any existing ideas or concepts. This makes it popular around the world for its novelty.
Social network effect
Vulture reports that, despite being marketed in Korea and other Asian countries, Squid Game has had no serious promotion in the US.
Instead, social media like Twitter and TikTok became the place to promote and convey the uniqueness of the film.
Bela Bajaria, the CEO who oversees all of Netflix's native English and native content, told Vulture: "People hear about it, talk about it, love it. It's all creating. So there's a very unique social effect to the film, more than we expected."
Another reason why the Squid Game has become a worldwide phenomenon is its popularity. The show is filmed in Korean, but Netflix offers subtitles in 37 languages and dubs in 34, allowing those who don't want to read subtitles to enjoy it as well. .
On Twitter and TikTok, must-play games are also trending, especially a challenge in which the player must cut shapes (circle, triangle, star, or umbrella) from a marble. dalgona candy (also known as honeycomb toffee).
This has prompted hundreds of people on social media to challenge themselves with their own honeycomb toffee. TikTok even created a honeycomb toffee filter to give users a chance to survive the "squid fishing" challenge.
Non-English speaking programs on the rise
As can be seen, recently Netflix has had great success with its own non-English speaking programs. Since 2019, streaming of non-English content has increased by 71%, Ms. Bela Bajaria said.
Before Squid Game, Lupine (original in French) and Money Heist (original in Spanish) became Netflix's top streamers.
However, both films pale in comparison to Squid Game - the movie has the potential to become Netflix's highest-grossing movie of all time, although the content still has many violent and dark scenes.
Korean entertainment shows have thrived in the US and around the world over the years. Typically K-pop with groups like BTS, Blackpink has a huge fan base in the US and their popularity continues to grow.
Movies like the Korean movie Parasite also once "dominated" Hollywood and now Korean TV series.
Mr. Julia Alexander commented: "The demand for Korean talent from K-pop artists, Korean actors, Korean filmmakers, Korean athletes... is so high that it seems every company. in the US are trying to find a way to take advantage of this resource. Not only is the demand high, but the costs are often lower, so Netflix could soon dedicate the resources to creating more content like Squid Game."
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